feature image pindiplatters website

A UX/UI design for a Rawalpindi restaurant’s online food ordering website. Designed for students and professionals who want authentic traditional food delivered conveniently. Full dual-persona research, wireframing, and high-fidelity Figma prototype.

The Problem

Young students and professionals in Rawalpindi struggle to find affordable, authentic traditional food. Existing food apps are overwhelming to navigate, lack clear delivery zone information, don’t offer mobile payment options, and fail to communicate food quality — leading to mistrust and abandoned orders.

Solution

Designed a clean food ordering website with occasion-based menu browsing, clear delivery zone display, food customisation options on the detail page, mobile wallet payment integration, and a simplified quick-registration checkout flow. The design was validated through usability testing with 5 participants and iterated based on direct feedback.

Bringing Rawalpindi's Traditional Food to Every Doorstep

PindiPlatters is a restaurant in the heart of Rawalpindi that also delivers traditional food online. This website was designed for local students and working professionals who are away from home and crave authentic, affordable Rawalpindi cuisine. The design focused on making the ordering process fast, trustworthy, and satisfying — from browsing the menu to completing checkout.
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Categories
UX/UI DesignWeb Design
Tags
ux/ui designWeb Design
Project URL
https://aamirnaseem.com/case-study-pindi-platters-restaurant/
Client
Pindi Foods
Release Date
September 2024