A UX/UI design for an online floral marketplace targeting users in Mansehra who want fresh flowers delivered for occasions like weddings and birthdays. Full research, personas, wireframing and usability testing in Figma.

The Problem

Users in Mansehra struggle to find fresh flowers for special events. Local shops often sell wilted bouquets, and customers hesitate to trust online sellers due to bad past experiences. Existing flower websites have cluttered interfaces, no occasion-based filtering, and no direct-to-recipient delivery option.

The Solution

Designed a clean, occasion-based browsing experience with freshness guarantees prominently displayed, a simple cart with quantity editing (+ / − controls), easy checkout with quick registration, and a direct delivery-to-recipient option. Usability testing with 5 participants validated each design decision before finalising the high-fidelity prototype.

Designing a Trustworthy Online Flower Shopping Experience

Neelam Flowers is an online floral marketplace designed for users in Mansehra who want fresh, affordable flowers delivered to their doorstep. The website focuses on occasion-based arrangements — weddings, birthdays, anniversaries — and addresses local challenges like unreliable flower quality and limited seasonal availability. The design prioritises trust, clear navigation, and a smooth checkout experience.
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Categories
UX/UI DesignWeb Design
Tags
ux/ui designWebsite Design
Client
Neelam Nersary Mansehra.
Release Date
February, 2025
Launch Project